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Online Marketing : A customer -led approach / by Richard Gay , Alan Charlesworth and Rita Esen
Material type:
TextSeries: "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back coverPublication details: New York : Oxford University Press , 2007Description: xv, 538 p. : ill ; 24 cmISBN: - 9780199239009
- 658.872 GAY [ Shelf 71 ]
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Indian Institute Of Management, Shillong | 658.872 GAY [ Shelf 71 ] (Browse shelf(Opens below)) | 1 | Available | 0012301 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.872 GAY [ Shelf 71 ] (Browse shelf(Opens below)) | 0 | Available | 0011817 |
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