Online Marketing : (Record no. 4902)

MARC details
000 -LEADER
fixed length control field 01090nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063324.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199239009
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110081142
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201908241122
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201509041210
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201509041129
Level of effort used to assign classification staff
-- 201509041129
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number GAY [ Shelf 71 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gay, Richard
245 ## - TITLE STATEMENT
Title Online Marketing :
Remainder of title A customer -led approach /
Statement of responsibility, etc. by Richard Gay , Alan Charlesworth and Rita Esen
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Oxford University Press ,
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xv, 538 p. :
Other physical details ill ;
Dimensions 24 cm
490 ## - SERIES STATEMENT
Series statement "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Alan Charlesworth
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rita Esen
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2600*3000*4900*6500*7000*7001*9992
909 ## -
-- 5442
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 04/09/2015   658.872 GAY [ Shelf 71 ] 0011817   Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/07/2018   658.872 GAY [ Shelf 71 ] 0012301 1 Book
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