Online Marketing : A customer -led approach /
Gay, Richard
Online Marketing : A customer -led approach / by Richard Gay , Alan Charlesworth and Rita Esen - New York : Oxford University Press , 2007 - xv, 538 p. : ill ; 24 cm - "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover. .
9780199239009
Internet marketing
658.872 / GAY [ Shelf 71 ]
Online Marketing : A customer -led approach / by Richard Gay , Alan Charlesworth and Rita Esen - New York : Oxford University Press , 2007 - xv, 538 p. : ill ; 24 cm - "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover. .
9780199239009
Internet marketing
658.872 / GAY [ Shelf 71 ]