Normal view MARC view ISBD view

Contemporary advertising / (Record no. 370)

MARC details
000 -LEADER
fixed length control field	01027nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0073529912
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0073529915
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081558
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210550
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050316
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050316
Level of effort used to assign classification	staff
--	200907280249
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.1
Item number	ARE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	ARE [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Arens, William F.
245 ## - TITLE STATEMENT
Title	Contemporary advertising /
Statement of responsibility, etc.	William F. Arens.
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston, Mass. :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c2008.
300 ## - PHYSICAL DESCRIPTION
Extent	712 p. :
Other physical details	col. ill. ;
Dimensions	28 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note	Includes indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html"> http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents only
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html"> http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201050008201000245025002600300044005000650085608561*9992
909 ## -
--	377

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 ARE [ Shelf 72 ]	0000819		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 ARE [ Shelf 72 ]	0000820	1	Book