Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens. - 11th ed. - Boston, Mass. : McGraw-Hill, c2008. - 712 p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes indexes.
0073529912 0073529915
Advertising.
659.1 / ARE
659.1 / ARE [ Shelf 72 ]
Contemporary advertising / William F. Arens. - 11th ed. - Boston, Mass. : McGraw-Hill, c2008. - 712 p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes indexes.
0073529912 0073529915
Advertising.
659.1 / ARE
659.1 / ARE [ Shelf 72 ]