Principles of advertising & IMC /
Duncan, Tom
Principles of advertising & IMC / Principles of advertising and IMC Tom Duncan. - 2nd ed. - Chicago, IL : McGraw-Hill/Irwin, 2006. - xxvii, 733 p. : col. ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
0070601593
Branding (Marketing)
658.827 / DUN
658.827 / DUN [ Shelf 72 ]
Principles of advertising & IMC / Principles of advertising and IMC Tom Duncan. - 2nd ed. - Chicago, IL : McGraw-Hill/Irwin, 2006. - xxvii, 733 p. : col. ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
0070601593
Branding (Marketing)
658.827 / DUN
658.827 / DUN [ Shelf 72 ]