Principles of advertising & IMC / (Record no. 364)

MARC details
000 -LEADER
fixed length control field 01237nam a2200289 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070601593
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110081615
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 202110081615
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201301210443
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201301210438
Level of effort used to assign classification staff
-- 200907280124
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.827
Item number DUN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number DUN [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Duncan, Tom
Fuller form of name (Thomas R.)
245 ## - TITLE STATEMENT
Title Principles of advertising & IMC /
Statement of responsibility, etc. Tom Duncan.
246 ## - VARYING FORM OF TITLE
Title proper/short title Principles of advertising and IMC
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago, IL :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 733 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Revision of: IMC / Tom Duncan. 1st ed. 2002.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Duncan, Tom
Fuller form of name (Thomas R.).
Title of a work IMC.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html"> http://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.html"> http://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a>
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909 ## -
-- 371
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 28/07/2009   658.827 DUN [ Shelf 72 ] 0005172   Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 28/07/2009   658.827 DUN [ Shelf 72 ] 0005173 1 Book
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