Effective advertising : (Record no. 363)

MARC details
000 -LEADER
fixed length control field 01247nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761922520 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761922539 (paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178293706
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110081614
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301210531
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201212050534
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200907280122
Level of effort used to assign classification staff
-- 200907280121
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 659.1
Item number TEL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number TEL [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tellis, Gerard J.,
Dates associated with a name 1950-
245 ## - TITLE STATEMENT
Title Effective advertising :
Remainder of title understanding when, how, and why advertising works /
Statement of responsibility, etc. by Gerard J. Tellis.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent 203 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Attitudes.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/toc/ecip046/2003016016.html"> http://www.loc.gov/catdir/toc/ecip046/2003016016.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0658/2003016016-d.html"> http://www.loc.gov/catdir/enhancements/fy0658/2003016016-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ontributor biographical information
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0739/2003016016-b.html"> http://www.loc.gov/catdir/enhancements/fy0739/2003016016-b.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0202*0500*0820*1000*2450*2600*3000*5040*6500*6501*8560*8561*8562*9992
909 ## -
-- 370
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 28/07/2009   659.1 TEL [ Shelf 72 ] 0004943 2 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 28/07/2009   659.1 TEL [ Shelf 72 ] 0001981   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 28/07/2009   659.1 TEL [ Shelf 72 ] 0001982 1 Book
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