Effective advertising : understanding when, how, and why advertising works /
Tellis, Gerard J., 1950-
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. - Thousand Oaks, Calif. : SAGE Publications, c2004. - 203 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0761922520 (cloth) 0761922539 (paper) 8178293706
Advertising.
Consumers -- Attitudes.
659.1 / TEL
659.1 / TEL [ Shelf 72 ]
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. - Thousand Oaks, Calif. : SAGE Publications, c2004. - 203 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0761922520 (cloth) 0761922539 (paper) 8178293706
Advertising.
Consumers -- Attitudes.
659.1 / TEL
659.1 / TEL [ Shelf 72 ]