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Winning at new products : accelerating the process from idea to launch /

Cooper, Robert G. 1943-

Winning at new products : accelerating the process from idea to launch / Rober G. Cooper. - 3rd ed. - Cambridge, Mass. : Perseus Pub., c2001. - xiii, 425 p. : ill. ; 24 cm.

Includes bibliographical references (p. 399-411) and index.

ISBN: 9780738204635

Subjects--Topical Terms:
New products.

Dewey Class. No.: 658.575 / COO [ Shelf 64 ]

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