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Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.Description: xxii511 p. : ill. ; 23 cmISBN: - 9788131722152
- Entertainment marketing and communication
- Leisure industry -- United States -- Marketing
- Performing arts -- United States -- Marketing
- Entertainment events -- United States -- Marketing
- Amusements -- United States -- Marketing
- Tourism -- United States -- Marketing
- Recreation -- United States -- Marketing
- Consumer behavior -- United States
- Communication in marketing -- United States
- 790.2 SHA [ Shelf 57 ]
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Indian Institute Of Management, Shillong | 790.2 SHA [ Shelf 57 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0009030 | |||||||||||||
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Indian Institute Of Management, Shillong | 790.2 SHA [ Shelf 57 ] (Browse shelf(Opens below)) | 1 | Available | 0009031 | |||||||||||||
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Book
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Indian Institute Of Management, Shillong | 790.2 SHA [ Shelf 57 ] (Browse shelf(Opens below)) | 2 | Available | 0009032 |
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Includes bibliographical references and index.
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