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Entertainment marketing & communication : selling branded performance, people, and places /

Sayre, Shay.

Entertainment marketing & communication : selling branded performance, people, and places / Entertainment marketing and communication Shay Sayre. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxii511 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9788131722152

Subjects--Topical Terms:
Leisure industry -- Marketing.-- United States
Performing arts -- Marketing.-- United States
Entertainment events -- Marketing.-- United States
Amusements -- Marketing.-- United States
Tourism -- Marketing.-- United States
Recreation -- Marketing.-- United States
Consumer behavior -- United States.
Communication in marketing -- United States.

Dewey Class. No.: 790.2 / SHA [ Shelf 57 ]

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