Entertainment marketing & communication : (Record no. 3153)

MARC details
000 -LEADER
fixed length control field 01313nam a2200289 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063300.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131722152
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110211054
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201212060015
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201009152344
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201008300303
Level of effort used to assign classification staff
-- 201008300254
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 790.2
Item number SHA [ Shelf 57 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sayre, Shay.
245 ## - TITLE STATEMENT
Title Entertainment marketing & communication :
Remainder of title selling branded performance, people, and places /
Statement of responsibility, etc. Shay Sayre.
246 ## - VARYING FORM OF TITLE
Title proper/short title Entertainment marketing and communication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxii511 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Leisure industry
Geographic subdivision United States
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Performing arts
Geographic subdivision United States
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entertainment events
Geographic subdivision United States
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Amusements
Geographic subdivision United States
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
Geographic subdivision United States
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Recreation
Geographic subdivision United States
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision United States.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
Geographic subdivision United States.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2460*2600*3000*5040*6500*6501*6502*6503*6504*6505*6506*6507*9992
909 ## -
-- 3560
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 15/09/2010   790.2 SHA [ Shelf 57 ] 0009030   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 15/09/2010   790.2 SHA [ Shelf 57 ] 0009031 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 15/09/2010   790.2 SHA [ Shelf 57 ] 0009032 2 Book
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.