Global marketing strategies /
Jeannet, Jean-Pierre.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - Boston, Mass. : Houghton Mifflin, c2004. - xxi, 613 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0618310592
Export marketing -- Management.
Export marketing -- Management -- Case studies.
658.84 / JEA
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - Boston, Mass. : Houghton Mifflin, c2004. - xxi, 613 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0618310592
Export marketing -- Management.
Export marketing -- Management -- Case studies.
658.84 / JEA