Global marketing management /
Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe & Kristiaan Helsen. - 5th ed. - Hoboken, NJ : Wiley, c2008. - xxiii, 717p. ill. (some col.), col. maps ; 28 cm.
Includes bibliographical references and index.
9780470505748
Export marketing -- Management.
International business enterprises -- Management.
658.804 / KOT [ Shelf 80 ]
Global marketing management / Masaaki Kotabe & Kristiaan Helsen. - 5th ed. - Hoboken, NJ : Wiley, c2008. - xxiii, 717p. ill. (some col.), col. maps ; 28 cm.
Includes bibliographical references and index.
9780470505748
Export marketing -- Management.
International business enterprises -- Management.
658.804 / KOT [ Shelf 80 ]