The international brand valuation manual : (Record no. 2661)

MARC details
000 -LEADER
fixed length control field 00911nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063254.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470740316 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470740310 (cloth)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109301540
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302071550
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201005310344
Level of effort used to assign classification staff
-- 201005310343
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 657.7
Item number SAL [ Shelf 77]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Salinas, Gabriela.
245 ## - TITLE STATEMENT
Title The international brand valuation manual :
Remainder of title a complete overview and analysis of brand valuation techniques, methodologies and applications /
Statement of responsibility, etc. Gabriela Salinas.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester, U.K. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 420 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Valuation.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0820*1000*2450*2600*3000*5040*6500*6501*6502*9992
909 ## -
-- 2865
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 08/10/2010   657.7 SAL [ Shelf 77] 0009382   Reference
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