The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
Salinas, Gabriela.
The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. - Chichester, U.K. : Wiley, c2009. - xxviii, 420 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470740316 (cloth) 0470740310 (cloth)
Branding (Marketing)
Brand name products.
Valuation.
657.7 / SAL [ Shelf 77]
The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. - Chichester, U.K. : Wiley, c2009. - xxviii, 420 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470740316 (cloth) 0470740310 (cloth)
Branding (Marketing)
Brand name products.
Valuation.
657.7 / SAL [ Shelf 77]