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Perspectives On Promotion And Database Marketing : The Collected Works of Robert C Blattberg,/

Blattberg, Robert C., 1942-

Perspectives On Promotion And Database Marketing : The Collected Works of Robert C Blattberg,/ Greg M Allenby - Singapore : World Scientific, 2009. - xi, 316 p. : ill. ; 26 cm.

ISBN: 9789814287050

Subjects--Topical Terms:
Database marketing.

Dewey Class. No.: 658.872 / BLA [ Shelf 80]

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