Perspectives On Promotion And Database Marketing : (Record no. 2553)

MARC details
000 -LEADER
fixed length control field 00722nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063252.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814287050
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271603
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302151608
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201008050243
Level of effort used to assign classification staff
-- 201005190328
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number BLA [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blattberg, Robert C.,
Dates associated with a name 1942-
245 ## - TITLE STATEMENT
Title Perspectives On Promotion And Database Marketing :
Remainder of title The Collected Works of Robert C Blattberg,/
Statement of responsibility, etc. Greg M Allenby
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. World Scientific,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 316 p. :
Other physical details ill. ;
Dimensions 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Database marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Allenby, Greg M
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2600*3000*6500*7000*9992
909 ## -
-- 2725
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 10/08/2010   658.872 BLA [ Shelf 80] 0008626   Reference
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