Normal view MARC view ISBD view

Consumer behavior and marketing action / (Record no. 249)

MARC details
000 -LEADER
fixed length control field	00930nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0538867701
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131500361
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131500365
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071517
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180435
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907270018
Level of effort used to assign classification	staff
--	200907270016
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8342
Item number	ASS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342
Item number	ASS [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Assael, Henry.
245 ## - TITLE STATEMENT
Title	Consumer behavior and marketing action /
Statement of responsibility, etc.	Henry Assael.
246 30 - VARYING FORM OF TITLE
Title proper/short title	Consumer behavior
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Cincinnati, Ohio :
Name of publisher, distributor, etc.	South-Western College Pub.,
Date of publication, distribution, etc.	c1998.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 718 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 656-688) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Motivation research (Marketing)
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201020205000820100024502460250026003000504065006501*9992
909 ## -
--	256

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/07/2009		658.8342 ASS [ Shelf 70 ]	0001988	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/07/2009		658.8342 ASS [ Shelf 70 ]	0001987		Reference