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Consumer behavior and marketing action /

Assael, Henry.

Consumer behavior and marketing action / Consumer behavior Henry Assael. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c1998. - xviii, 718 p. : ill. ; 24 cm.

Includes bibliographical references (p. 656-688) and index.

ISBN: 0538867701 8131500361 8131500365

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: 658.8342 / ASS

Dewey Class. No.: 658.8342 / ASS [ Shelf 70 ]

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