Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy /
Stinnett, Bill.
Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett. - New York : McGraw-Hill, c2005. - xxiv, 261 p. : ill. ; 23 cm.
Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
0071441883 (pbk. : alk. paper) 0070600023
Consumer behavior.
Selling.
Customer relations.
Customer loyalty.
658.8342 / STI
658.8342 / STI [ Shelf 70 ]
Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett. - New York : McGraw-Hill, c2005. - xxiv, 261 p. : ill. ; 23 cm.
Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
0071441883 (pbk. : alk. paper) 0070600023
Consumer behavior.
Selling.
Customer relations.
Customer loyalty.
658.8342 / STI
658.8342 / STI [ Shelf 70 ]