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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: New Delhi : Pearson/Prentice Hall, c2008.Edition: 3rd edDescription: 714 p. : col. ill. ; 27 cmISBN: - 9788131719770
- 658.827 KEL [ Shelf 69 ]
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Indian Institute Of Management, Shillong | 658.827 KEL [ Shelf 69 ] (Browse shelf(Opens below)) | 1 | Available | 0008984 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL [ Shelf 69 ] (Browse shelf(Opens below)) | 2 | Available | 0008985 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL [ Shelf 69 ] (Browse shelf(Opens below)) | 3 | Available | 0008986 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL [ Shelf 69 ] (Browse shelf(Opens below)) | 0 | Available | 0008260 |
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Includes bibliographical references and index.
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