Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - New Delhi : Pearson/Prentice Hall, c2008. - 714 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9788131719770
Brand name products -- Management.
658.827 / KEL [ Shelf 69 ]
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - New Delhi : Pearson/Prentice Hall, c2008. - 714 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9788131719770
Brand name products -- Management.
658.827 / KEL [ Shelf 69 ]