Strategic brand management : (Record no. 2396)

MARC details
000 -LEADER
fixed length control field 00813nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063250.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131719770
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110071251
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301180005
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201004090051
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201004090051
Level of effort used to assign classification staff
-- 201004090049
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
245 ## - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent 714 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2500*2600*3000*5040*6500*9992
909 ## -
-- 2512
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 28/04/2010   658.827 KEL [ Shelf 69 ] 0008260   Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/09/2010   658.827 KEL [ Shelf 69 ] 0008984 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/09/2010   658.827 KEL [ Shelf 69 ] 0008985 2 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/09/2010   658.827 KEL [ Shelf 69 ] 0008986 3 Book
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