Service management and marketing : customer management in service competition /
Gronroos, Christian, 1947-
Service management and marketing : customer management in service competition / Christian Gronroos. - 3rd ed. - Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007. - x, 483 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788126512874
Service industries -- Marketing.
Customer services.
658.8 / GRO
658.8 / GRO [ Shelf 67 ]
Service management and marketing : customer management in service competition / Christian Gronroos. - 3rd ed. - Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007. - x, 483 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788126512874
Service industries -- Marketing.
Customer services.
658.8 / GRO
658.8 / GRO [ Shelf 67 ]