Normal view MARC view ISBD view

Consumer behavior and marketing strategy / (Record no. 233)

MARC details
000 -LEADER
fixed length control field	01331cam a22003014a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2003-071083
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780070601581
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071513
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180434
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301180434
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260238
Level of effort used to assign classification	staff
--	200907260236
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8342
Item number	PET
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342
Item number	PET [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Peter, J. Paul.
245 ## - TITLE STATEMENT
Title	Consumer behavior and marketing strategy /
Remainder of title	J. Paul Peter, Jerry C. Olson.
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi:
Name of publisher, distributor, etc.	Tata McGraw-Hill,
Date of publication, distribution, etc.	c2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 578 p. :
Other physical details	ill. ;
Dimensions	27 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note	Various multi-media instructional materials are available to supplement the text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Olson, Jerry C.
Fuller form of name	(Jerry Corrie),
Dates associated with a name	1944-
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/description/mh051/2003071083.html"> http://www.loc.gov/catdir/description/mh051/2003071083.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/mh041/2003071083.html"> http://www.loc.gov/catdir/toc/mh041/2003071083.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ontributor biographical information
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html"> http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html</a>
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT0080010002000500082010002450250026003000440050006500650170008560856185629992
909 ## -
--	240

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009	658.8342 PET [ Shelf 70 ]	0005108		Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009	658.8342 PET [ Shelf 70 ]	0005109	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	23/04/2010	658.8342 PET [ Shelf 70 ]	0008214	2	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	23/04/2010	658.8342 PET [ Shelf 70 ]	0008215	3	Book