Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New Delhi: Tata McGraw-Hill, c2005. - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
9780070601581
2003-071083
Consumer behavior.
Marketing.
658.8342 / PET
658.8342 / PET [ Shelf 70 ]
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New Delhi: Tata McGraw-Hill, c2005. - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
9780070601581
2003-071083
Consumer behavior.
Marketing.
658.8342 / PET
658.8342 / PET [ Shelf 70 ]