Normal view MARC view ISBD view

Creating powerful brands in consumer, service and industrial markets / (Record no. 229)

MARC details
000 -LEADER
fixed length control field	01204nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750659807
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131204359
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071226
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180047
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260246
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260120
Level of effort used to assign classification	staff
--	200907260119
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	CHE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	CHE [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	De Chernatony, L.
Fuller form of name	(Leslie)
245 ## - TITLE STATEMENT
Title	Creating powerful brands in consumer, service and industrial markets /
Statement of responsibility, etc.	Leslie de Chernatony and Malcolm McDonald.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford ;
--	Burlington, MA :
Name of publisher, distributor, etc.	Elsevier/Butterworth-Heinemann,
Date of publication, distribution, etc.	c2003.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 467 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
General subdivision	Planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	McDonald, Malcolm.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents only
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/fy0601/2005357186.html"> http://www.loc.gov/catdir/toc/fy0601/2005357186.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html"> http://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020105000820100024502500260030005040650065017000856085619992
909 ## -
--	236

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.827 CHE [ Shelf 69 ]	0005315		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.827 CHE [ Shelf 69 ]	0005316	1	Book