Creating powerful brands in consumer, service and industrial markets /
De Chernatony, L.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. - 3rd ed. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003. - xvii, 467 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750659807 8131204359
Brand name products -- Planning.
Branding (Marketing)
658.827 / CHE
658.827 / CHE [ Shelf 69 ]
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. - 3rd ed. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003. - xvii, 467 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750659807 8131204359
Brand name products -- Planning.
Branding (Marketing)
658.827 / CHE
658.827 / CHE [ Shelf 69 ]