Why customers do what they do : who they are, why they buy, and how you can anticipate their every move /
Cohen, Marshal.
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen. - New York : McGraw-Hill, c2006. - vii, 184 p. : ill. ; 24 cm.
Includes index.
Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations.
0071460365
Consumer behavior.
658.8342 / COH
658.8342 / COH [ Shelf 70 ]
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen. - New York : McGraw-Hill, c2006. - vii, 184 p. : ill. ; 24 cm.
Includes index.
Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations.
0071460365
Consumer behavior.
658.8342 / COH
658.8342 / COH [ Shelf 70 ]