Normal view MARC view ISBD view

Why customers do what they do : (Record no. 228)

MARC details
000 -LEADER
fixed length control field	01424nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071460365
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071457
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201503202004
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260117
Level of effort used to assign classification	staff
--	200907260116
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8342
Item number	COH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342
Item number	COH [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Cohen, Marshal.
245 ## - TITLE STATEMENT
Title	Why customers do what they do :
Remainder of title	who they are, why they buy, and how you can anticipate their every move /
Statement of responsibility, etc.	Marshal Cohen.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c2006.
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 184 p. :
Other physical details	ill. ;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents only
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/fy0614/2006297414.html"> http://www.loc.gov/catdir/toc/fy0614/2006297414.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ontributor biographical information
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0668/2006297414-b.html"> http://www.loc.gov/catdir/enhancements/fy0668/2006297414-b.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0668/2006297414-d.html"> http://www.loc.gov/catdir/enhancements/fy0668/2006297414-d.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002450260030005000505065008560856185629992
909 ## -
--	235

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.8342 COH [ Shelf 70 ]	0006095		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.8342 COH [ Shelf 70 ]	0006096	1	Book