Why CRM doesn't work : how to win by letting customers manage the relationship /
Newell, Frederick, 1926-
Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell. - 1st ed. - Princeton, N.J. : Bloomberg Press, c2003. - xvii, 263 p. ; 24 cm.
Includes bibliographical references (p. 243-254) and index.
9780749442415
Customer relations -- Management.
658.812 / NEW
658.812 / NEW [Shelf 69 ]
Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell. - 1st ed. - Princeton, N.J. : Bloomberg Press, c2003. - xvii, 263 p. ; 24 cm.
Includes bibliographical references (p. 243-254) and index.
9780749442415
Customer relations -- Management.
658.812 / NEW
658.812 / NEW [Shelf 69 ]