The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik Du Plessis.

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TextPublication details: London ; Philadelphia : Kogan Page, c2008.Description: xxiv, 232 p. : ill. ; 24 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				659.1019 PLE [ Shelf 72 ] (Browse shelf(Opens below))				0	Not for loan			0007934
	Book	Indian Institute Of Management, Shillong				659.1019 PLE [ Shelf 72 ] (Browse shelf(Opens below))				1	Available			0007935

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"First published in Great Britain and the United States in 2005 by Millward Brown and Kogan Page Limited."

Includes bibliographical references (p. [221]-226) and index.

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