Normal view MARC view ISBD view

The advertised mind : (Record no. 2214)

MARC details
000 -LEADER
fixed length control field	01133nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063248.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749445317
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081623
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210550
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301210549
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050520
Level of effort used to assign classification	staff
--	201003030358
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.1019
Item number	PLE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1019
Item number	PLE [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Du Plessis, Erik.
240 ## - UNIFORM TITLE
Uniform title	Reclame en ons brein.
Language of a work	English
245 ## - TITLE STATEMENT
Title	The advertised mind :
Remainder of title	groundbreaking insights into how our brains respond to advertising /
Statement of responsibility, etc.	Erik Du Plessis.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Philadelphia :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	c2008.
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 232 p. :
Other physical details	ill. ;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	"First published in Great Britain and the United States in 2005 by Millward Brown and Kogan Page Limited."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [221]-226) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Psychological aspects.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Human information processing
General subdivision	Research.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002400245026003000500050406500650165029992
909 ## -
--	2307

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	15/03/2010		659.1019 PLE [ Shelf 72 ]	0007934		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	15/03/2010		659.1019 PLE [ Shelf 72 ]	0007935	1	Book