The advertised mind : groundbreaking insights into how our brains respond to advertising /
Du Plessis, Erik.
The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik Du Plessis. - London ; Philadelphia : Kogan Page, c2008. - xxiv, 232 p. : ill. ; 24 cm.
"First published in Great Britain and the United States in 2005 by Millward Brown and Kogan Page Limited."
Includes bibliographical references (p. [221]-226) and index.
9780749445317
Advertising -- Psychological aspects.
Advertising -- Research.
Human information processing -- Research.
659.1019 / PLE
659.1019 / PLE [ Shelf 72 ]
The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik Du Plessis. - London ; Philadelphia : Kogan Page, c2008. - xxiv, 232 p. : ill. ; 24 cm.
"First published in Great Britain and the United States in 2005 by Millward Brown and Kogan Page Limited."
Includes bibliographical references (p. [221]-226) and index.
9780749445317
Advertising -- Psychological aspects.
Advertising -- Research.
Human information processing -- Research.
659.1019 / PLE
659.1019 / PLE [ Shelf 72 ]