Strategic brand management : new approaches to creating and evaluating brand equity /
Kapferer, Jean-Noel.
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-No�el Kapferer ; [translated by Philip Gibbs]. - 2nd ed. - New Delhi : Kogan Page, 2000 - v, 343p. : ill. ; 25cm.
Includes bibliographical references (p. 309-319) and index.
9788175541092
Brand name products -- Management.
658.827 / KAP
658.827 / KAP [ Shelf 69 ]
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-No�el Kapferer ; [translated by Philip Gibbs]. - 2nd ed. - New Delhi : Kogan Page, 2000 - v, 343p. : ill. ; 25cm.
Includes bibliographical references (p. 309-319) and index.
9788175541092
Brand name products -- Management.
658.827 / KAP
658.827 / KAP [ Shelf 69 ]