Normal view MARC view ISBD view

Strategic brand management : (Record no. 2208)

MARC details
000 -LEADER
fixed length control field	00972nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063248.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788175541092
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071246
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180012
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201005280235
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003160208
Level of effort used to assign classification	staff
--	201003030035
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	KAP
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	KAP [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kapferer, Jean-Noel.
245 ## - TITLE STATEMENT
Title	Strategic brand management :
Remainder of title	new approaches to creating and evaluating brand equity /
Statement of responsibility, etc.	Jean-No�el Kapferer ; [translated by Philip Gibbs].
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2000
300 ## - PHYSICAL DESCRIPTION
Extent	v, 343p. :
Other physical details	ill. ;
Dimensions	25cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 309-319) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
General subdivision	Management.
991 ## -
--	c-GenColl
--	HD69.B7
--	K37 1994
--	0001536063A
--	Copy 1
--	BOOKS
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502500260030005040650095209910*9992
909 ## -
--	2300

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date due	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	16/03/2010		658.827 KAP [ Shelf 69 ]	0007920	26/02/2023		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	16/03/2010		658.827 KAP [ Shelf 69 ]	0007921	01/04/2020	1	Book