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Sports marketing : a strategic perspective /

Shank, Matthew D.

Sports marketing : a strategic perspective / Matthew D. Shank. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xxii, 553 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780136218715

Subjects--Topical Terms:
Sports -- Marketing.-- United States
Sports -- Economic aspects -- United States.

Dewey Class. No.: 796.0698 / SHA [ Shelf ]

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