Sports marketing : (Record no. 2195)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00791nam a2200205 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063248.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780136218715 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202111151128 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201212052356 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201003020333 |
| Level of effort used to assign classification | staff |
| -- | 201003020331 |
| -- | staff |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.0698 |
| Item number | SHA [ Shelf ] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shank, Matthew D. |
| 245 ## - TITLE STATEMENT | |
| Title | Sports marketing : |
| Remainder of title | a strategic perspective / |
| Statement of responsibility, etc. | Matthew D. Shank. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 553 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| Geographic subdivision | United States |
| General subdivision | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Economic aspects |
| Geographic subdivision | United States. |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0820*1000*2450*2600*3000*5040*6500*6501*9992 |
| 909 ## - | |
| -- | 2285 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 02/03/2010 | 796.0698 SHA [ Shelf ] | 0007117 | Reference |