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Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel.

Contributor(s): Material type: TextSeries: Advertising and consumer psychologyPublication details: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993.Description: x, 380 p. : ill. ; 23 cmISBN:
  • 0805812830 (alk. paper)
  • 0805812849 (pbk. : alk. paper)
Other title:
  • Brand equity and advertising
Subject(s): DDC classification:
  • 658.827 AAK [ Shelf 69 ]
LOC classification:
  • 658.827 AAK
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.827 AAK [ Shelf 69 ] (Browse shelf(Opens below)) 0 Available 0004080
Reference Indian Institute Of Management, Shillong 658.827 AAK [ Shelf 69 ] (Browse shelf(Opens below)) 1 Not for loan 0004081

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Includes bibliographical references and indexes.

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