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Brand equity & advertising : advertising's role in building strong brands /

Brand equity & advertising : advertising's role in building strong brands / Brand equity and advertising edited by David A. Aaker, Alexander L. Biel. - Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993. - x, 380 p. : ill. ; 23 cm. - Advertising and consumer psychology .

Includes bibliographical references and indexes.

ISBN: 0805812830 (alk. paper) 0805812849 (pbk. : alk. paper)

Subjects--Topical Terms:
Brand name products -- Valuation -- Congresses.
Advertising -- Brand name products -- Congresses.

LC Class. No.: 658.827 / AAK

Dewey Class. No.: 658.827 / AAK [ Shelf 69 ]

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