Normal view MARC view ISBD view

Brand equity & advertising : (Record no. 216)

MARC details
000 -LEADER
fixed length control field	01214nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0805812830 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0805812849 (pbk. : alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071249
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301170616
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260036
Level of effort used to assign classification	staff
--	200907260035
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	AAK
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	AAK [ Shelf 69 ]
245 ## - TITLE STATEMENT
Title	Brand equity & advertising :
Remainder of title	advertising's role in building strong brands /
Statement of responsibility, etc.	edited by David A. Aaker, Alexander L. Biel.
246 ## - VARYING FORM OF TITLE
Title proper/short title	Brand equity and advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Hillsdale, N.J. :
Name of publisher, distributor, etc.	Lawrence Erlbaum Associates,
Date of publication, distribution, etc.	1993.
300 ## - PHYSICAL DESCRIPTION
Extent	x, 380 p. :
Other physical details	ill. ;
Dimensions	23 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Advertising and consumer psychology
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
General subdivision	Valuation
--	Congresses.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Brand name products
--	Congresses.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Biel, Alexander L.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0742/92040963-d.html"> http://www.loc.gov/catdir/enhancements/fy0742/92040963-d.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020105000820245024602600300044005040650065017000700185609992
909 ## -
--	223

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.827 AAK [ Shelf 69 ]	0004080		Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.827 AAK [ Shelf 69 ]	0004081	1	Reference