Normal view MARC view ISBD view

Malcolm McDonald on marketing planning : (Record no. 2154)

MARC details
000 -LEADER
fixed length control field	00902nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063247.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749453787
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121628
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201407221848
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002230255
Level of effort used to assign classification	staff
--	201002230254
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.802
Item number	MCD
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	MCD [ SHelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McDonald, Malcolm.
240 ## - UNIFORM TITLE
Uniform title	How come your marketing plans aren't working?
245 ## - TITLE STATEMENT
Title	Malcolm McDonald on marketing planning :
Remainder of title	understanding marketing plans and strategy /
Statement of responsibility, etc.	Malcolm McDonald.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London :
--	Philadelphia :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2008.
300 ## - PHYSICAL DESCRIPTION
Extent	x, 197 p. :
Other physical details	ill. ;
Dimensions	22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 192) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024002450260030005040650065019992
909 ## -
--	2236

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/02/2010		658.802 MCD [ SHelf 67 ]	0007809		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/02/2010		658.802 MCD [ SHelf 67 ]	0007810	1	Book