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Malcolm McDonald on marketing planning : understanding marketing plans and strategy /

McDonald, Malcolm.

Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald. - London : Philadelphia : Kogan Page, 2008. - x, 197 p. : ill. ; 22 cm.

Includes bibliographical references (p. 192) and index.

ISBN: 9780749453787

Subjects--Topical Terms:
Marketing -- Planning.
Marketing -- Management.

LC Class. No.: 658.802 / MCD

Dewey Class. No.: 658.802 / MCD [ SHelf 67 ]

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