Global brand strategy : unlocking branding potential across countries, cultures & markets /
Van Gelder, Sicco, 1964-
Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder. - Sterling, Va. : Kogan Page Limited, 2005. - xii, 260 p. : ill. ; 24 cm.
Includes bibliographical references (p. [251]-256) and index.
9780749442132
Brand name products -- Planning.
Branding (Marketing)
Brand name products -- Management.
Export marketing.
658.827 / GEL [ Shelf 69 ]
Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder. - Sterling, Va. : Kogan Page Limited, 2005. - xii, 260 p. : ill. ; 24 cm.
Includes bibliographical references (p. [251]-256) and index.
9780749442132
Brand name products -- Planning.
Branding (Marketing)
Brand name products -- Management.
Export marketing.
658.827 / GEL [ Shelf 69 ]