Normal view MARC view ISBD view

Global brand strategy : (Record no. 2113)

MARC details
000 -LEADER
fixed length control field	00923nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063247.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749442132
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071244
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301170100
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002190002
Level of effort used to assign classification	staff
--	201002190001
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	GEL [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Van Gelder, Sicco,
Dates associated with a name	1964-
245 ## - TITLE STATEMENT
Title	Global brand strategy :
Remainder of title	unlocking branding potential across countries, cultures & markets /
Statement of responsibility, etc.	Sicco Van Gelder.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Sterling, Va. :
Name of publisher, distributor, etc.	Kogan Page Limited,
Date of publication, distribution, etc.	2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 260 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [251]-256) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
General subdivision	Planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Export marketing.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020008201000245026003000504065006501650265039992
909 ## -
--	2187

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/03/2010		658.827 GEL [ Shelf 69 ]	0007731		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/03/2010		658.827 GEL [ Shelf 69 ]	0007732	1	Book