Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].

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TextSeries: The economist seriesPublication details: Princeton, NJ : Bloomberg Press, 2004.Description: xv, 256 p. : ill. (some col.) ; 22 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.827 CLI [ Shelf 69 ] (Browse shelf(Opens below))				0	Not for loan			0007662
	Book	Indian Institute Of Management, Shillong				658.827 CLI [ Shelf 69 ] (Browse shelf(Opens below))				1	Available			0007663

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Includes bibliographical references and index.

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