Normal view MARC view ISBD view

Brands and branding / (Record no. 2076)

MARC details
000 -LEADER
fixed length control field	01078nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063246.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781861976642
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071250
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301170054
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002160308
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002160301
Level of effort used to assign classification	staff
--	201002160300
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	CLI
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	CLI [ Shelf 69 ]
245 ## - TITLE STATEMENT
Title	Brands and branding /
Statement of responsibility, etc.	[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Princeton, NJ :
Name of publisher, distributor, etc.	Bloomberg Press,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 256 p. :
Other physical details	ill. (some col.) ;
Dimensions	22 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	The economist series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
General subdivision	Forecasting.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Clifton, Rita.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Simmons, John,
Dates associated with a name	1948-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ahmad, Sameena.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008202450260030004400504065006501650265037000700170029992
909 ## -
--	2143

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/02/2010		658.827 CLI [ Shelf 69 ]	0007662		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/02/2010		658.827 CLI [ Shelf 69 ]	0007663	1	Book