Brands and branding /
Brands and branding /
[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
- Princeton, NJ : Bloomberg Press, 2004.
- xv, 256 p. : ill. (some col.) ; 22 cm.
- The economist series .
Includes bibliographical references and index.
9781861976642
Brand name products.
Branding (Marketing)
Brand name products -- Management.
Brand name products -- Forecasting.
658.827 / CLI
658.827 / CLI [ Shelf 69 ]
Includes bibliographical references and index.
9781861976642
Brand name products.
Branding (Marketing)
Brand name products -- Management.
Brand name products -- Forecasting.
658.827 / CLI
658.827 / CLI [ Shelf 69 ]